When I think about making money on the Internet I immediately think affiliate marketing. Now affiliate marketing is very broad and there’s a lot of different ways to do it, but the newest, hottest, trend right now is cost per action marketing or CPA.
Cost per action is different from a normal affiliate program because instead of making a commission when a visitor buys from the merchant, all we need to do is generate a lead for the merchant. This means that we don’t need anyone to buy anything. We just need them to sign up. This could be as simple as a name and email address.
A company is willing to pay a great deal for these leads as the customer is already showing some interest if they were willing to sign up. That means these leads have a high rate of becoming customers and even repeat customers.
Cost Per Action campaigns can be setup just like a normal affiliate campaign. We can setup a landing page and offer reviews for a particular product. We then send the visitor to the merchant’s page and if they sign up for more information or a free sample we get paid a commission.
What makes the easier than affiliate marketing is that we are not trying to sell anyone into buying anything. All we need to do is get the visitor to sign up for more information or the free sample and we get paid. This could be as simple as their name and email address.
Like affiliate programs we have programs available to help get us started with Cost per action. Do some research for cost per action networks and apply. Once your setup you can search their client list for potential campaigns. Check to make sure but usually you can market via web, email, newsgroups, etc.
Cost Per Action is the easiest way to get started in online marketing. Now it can take some time and research to get good and consistently turn a profit. A great resource for getting into CPA is Craig Beckta’s Secret Cash Blueprint. Tells you everything you need to know to get started as a beginner as well as a ton of advanced topics.