by David Raets
Becoming a successful web marketer requires availing yourself of the most cutting-edge technologies and techniques for getting your marketing message out and converting your audience into earnings. Today what this means is combining the awesome powers of two state-of-the-art tools of trade: web conferencing and PowerPoint presentations. The web marketers who are most successfully dominating their niches are those who employ both of these resources in conjunction with one another.
At no point in history more than now, perhaps, has the concept that “saving money is making money” more importance. Businesses in a struggling economy must do everything in their power to maximize every last marketing dollar if they are to stay alive. As a global marketplace, “features” of yesteryear-like toll-free telephone numbers-are no longer enough to keep a business competitive in the eyes of clients, associates, and customers (past, present, and future). For example, what about those meetings where telephoning just won’t do because an audio/visual presentation (a hallmark of all successful web marketing) is in order? Whether it’s the marketers traveling to deliver presentations or the target audience travelling to a meeting or conference in a specific location, the travel expenses saved by web conferencing alone is enormous.
Add PowerPoint Presentations into the mix, and you have even more cost-savings-not only on travel and phone bills but on photocopying presentation materials, hardware like projectors and such for delivering the presentation, as well as the toll it takes on your body to lug all that stuff around. Instead marketers can conserve money and physical energy by pouring all that same marketing magic into a smart PowerPoint Presentation. Plus, that presentation can be delivered whenever its most convenient for you and/or your audience-reducing scheduling and transportation conflicts to a bare minimum. For seminars and business meetings, recruiting and training, even for pitching to investors-PowerPoint presentations can serve an abundance of needs handily.
Postal costs are another unnecessary cost of marketing a business that can definitely be trimmed by integrating PowerPoint presentations and web conferencing in with your marketing campaigns. For the same costs, you can hold scads more web conferences than you can ever match in direct mail, press kits, and VIP marketing packages sent by mail. And because you are right there with the target audience, going over your presentation and other marketing materials with them, your chances of achieving your desired outcome skyrocket.
So far we’ve explored the money-saving benefits of web conferencing and PowerPoint, individually and in combination. We’ve seen how it saves money on phone bills, travel expenses, and mailing costs. However, web conferencing and PowerPoint, alone and together, also saves time on the very same elements-on phone calls, on travel, and on the creation and distribution of physical marketing materials. Just as we described earlier in this article in regards to money, at no time in history more, perhaps, than during this global economic crisis does the concept that “time is money” have more relevance and meaning either.
This brings us to the third major reason why the most successful web marketers are the ones who are using web conferencing and PowerPoint presentations in conjunction with each other, and that is-because it works. That is to say-it delivers the desired results more frequently and consistently than any marketing campaign executed without it. And it’s not just straight-ahead “marketing campaigns” whose performance web conferencing and PowerPoint presentations maximize either. The practice also benefits: Customer support departments; Pre-sales communications; Networking; Affiliate recruiting; Human resources; Trainings; Outreach; Courting investors.
And all of these functions can be integrated with PowerPoint Presentation to improve and enhance their quality, performance, and effectiveness. In fact, HotConference, provides desktop sharing, which makes presenting PowerPoint presentations (not to mention collaborating long-distance on their creation and development) even easier. HotConference offers the most versatile feature set in web conferencing, with tools like a Whiteboard on which you can write, draw, and erase at will in real time, and a variety of ways to incorporate that into your presentation, with 5 different ‘levels’ of Presentation for you, the moderator, to choose from. Another key feature HotConference provides (one alluded to briefly in this article’s intro) is brand-ability-the ability to brand your HotConference web conferencing interface with your own company name, logo, banner, colors, and other branding elements. And as your PowerPoint presentations are no doubt similarly branded (and if they’re not, they should be), this seamless integration of private label branding with your web conferencing delivery system only magnifies your overall impact.
HotConference not only beats the others on features, but on price as well, starting new users off with a one-month risk free trial. So while the most successful internet marketers are pummeling the competition, the most successful of them are using HotConference to do it.
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